Built in Newark, Piled With Love
Big Roc's opened on Irvine Turner Boulevard in 2022 with one promise: sandwiches so good, so generous, and so honest that people never stop talking about them.
Big Roc's Deli | Our Story
Born on Irvine Turner Boulevard
In 2022, Big Roc's planted its flag in one of Newark's most historically rich neighborhoods — surrounded by universities, cultural landmarks, and a community hungry for something real.
Nothing Leaves Without Care
Pastrami smoked in-house, corned beef cured on-site, turkey slow-roasted with honey and maple. Nothing here comes from a bag — every sandwich is built from scratch by cooks who take that seriously.
Every Topping, No Upcharge
At Big Roc's, every topping comes at no extra cost, so you can build your sandwich exactly the way you like it. Add our famous Russian slaw—tangy, crunchy, and packed with flavor—and you'll see why guests keep coming back for more.
What Makes Us Different
Ask any regular what makes Big Roc’s unforgettable and they’ll say: it’s the way everything is made with care, bringing together bold flavor, fresh ingredients, and real texture in every bite — simple, balanced, and made to stand out.
The Truck Hits the Streets
Our food truck rolls out for events, catering, and wherever Newark's appetite leads. Same craft, same mountainous sandwiches — wherever you find us.
